AI-Powered SEO Optimization for SMEs Expanding into the Colombian E-Commerce Market

As we've explained, Colombia’s e-commerce sector is rapidly expanding, positioning it as the third-largest e-commerce market in Latin America, following Brazil and Mexico. Online sales through the first half of 2025 are expected to hit COP $41.9 trillion, marking a 10.5% increase compared to the same timeframe last year. The online sales landscape is dominated by apparel and technology products, with electronics and media making up about 29.9% of e-commerce revenue, while fashion accounts for 25.1%. This competitive environment means that international businesses looking to enter Colombia must navigate crowded categories and capture local search traffic.

For success in this market, companies need powerful SEO (Search Engine Optimization) strategies tailored to Colombian Spanish and native search habits. AI-powered tools can significantly contribute in this case by taking care of processes such as keyword research, content creation, and optimization, which otherwise can be extremely time-consuming.

This article delves into practical tools for leveraging AI to create SEO-optimized product descriptions in Spanish and enhance local SEO and Google Business optimization—two vital areas for increasing visibility in Colombia’s online marketplace. This post emphasizes actionable techniques for small to midsize enterprises (SMEs) looking to expand into Colombia, utilizing tools like Surfer SEO and Ahrefs to gain a competitive advantage.

Choosing the Right Tools

Achieving effective SEO in a new market necessitates the right set of tools. Below is a summary of essential AI-powered SEO tools and their helpful roles in content and local optimization:

Surfer SEO

Surfer SEO offers an impressive optimization toolkit that helps you write high-ranking content. Surfer's best feature is its Content Editor, which provides you with live suggestions for best content length, keywords, and headings based on examining top-ranking pages for a given keyword and location. Fortunately, you can optimize content for Spanish (Colombia) so that its suggestions are targeted toward local search results.

For example, if you choose a Colombian keyword, Surfer crawls Google.com.co's Spanish content and provides appropriate Spanish terms. It also includes a content Score feature to assess SEO quality and even an AI writing assistant for content (Surfer AI) to create draft content. Essentially, Surfer is an intelligent writing assistant that properly makes your Spanish product descriptions contain the right keywords and structure to rank well.

Ahrefs

 Ahrefs is a popular SEO toolset well known for its enormous keyword database and competitive analysis feature. Ahrefs has introduced AI to some of the tools (such as an AI content assistant), and its greatest value for international SEO is in Keyword Explorer and Site Explorer.

To illustrate, you can see what Colombians are searching for by filtering on the locale "Colombia – Spanish (es-CO)." It includes local keyword counts, associated keywords, and difficulty levels to drive content creation. Ahrefs excels in keyword research with its trending search and long-tail keyword insights, as well as competitor analysis for rankings and backlinks for the Colombian region. For instance, searching for a tech product keyword on Ahrefs will reveal the most searched terms Colombians use (including informal language), and its AI suggestions help filter out which keywords are commerce-driven.

Locolo

Localo is a specialized tool designed to improve Google Business Profile (GBP) optimization and local SEO. Localo uses AI to audit GBP listings and recommend improvements like missing information or optimal posting times. These features can automate routine tasks such as checking for consistency in Name-Address-Phone (NAP) across directories or analyzing engagement metrics on your GBP.

Helping You Develop the Right Strategy

Identifying potential tools is only part of the process of SEO optimization. Even more important is developing the right implementation strategy. So, how best to combine these tools? How best to leverage the key features of each tool? What if your company is on a limited marketing budget? Should you seek alternatives? What if you want content generation but don’t need in-depth SEO data? Where should you turn?

Law and AI in e-commerce SAS is here to help you identify the right tools and develop the most appropriate and beneficial strategy for your company.

Contact us and we'll help you develop and implement an effective strategy.